Erb Institute

Madhouse Studio partnered with the Erb Institute at the University of Michigan to develop a comprehensive brand identity and collateral system that reflects the organization's mission at the intersection of business and sustainability. The work encompassed creative direction, brand strategy, and the design of a cohesive visual language — one built to communicate credibility and purpose across both print and digital touchpoints. From typography and color to layout systems and art direction, every element was crafted to position the Erb Institute as a forward-thinking leader within the academic and professional sustainability space.

Print materials and digital assets were designed to work in harmony, giving the institute a polished and consistent identity. The result is a versatile system that honors the brand of the University of Michigan while giving the Erb Institute its own distinct voice.